Client: Sky Winback
Project: A Royal Invitation
Direct Mail
Design Director: Georgia Brown
Copywriter: Natasha Ali
Bronze DMA Award: Best Use of Mail | Strategic Mail Performance Awards, Gold
The Sky ‘winback’ programme is designed to compel lapsed customers to return to Sky. Our BAU (business as usual) direct mail campaigns continued to perform well. But we wanted to see if more timely and contextually relevant messages could drive incremental results. And the King’s Coronation provided the perfect opportunity to put this to the test. Sky is an entertainment brand. So we set out to reflect that in creative designed to surprise, delight and sell. We set strict budgets and developed a format that allowed an offer to be tailored to each recipient. Then, we went for maximum doormat impact by using simplicity, visual minimalism, and an appropriately small sized format to our absolute advantage. The DM was designed to look like a royal invitation to the King’s Coronation. So the design, font, paper stock and language conveyed an appropriately regal look and feel. We even created a bespoke, Sky Q logo style crest to add another layer of authenticity and stealth to the piece. The pack delivered remarkable results: a notable 105% better than standard BAU mailings.
Results: 105% better than BAU DM send
DMA Case Study | Featured in Campaign Live and Market Reach
Client: Sky Winback
Project: Takeaway?
Direct Mail
Design Director: Georgia Brown
Copywriter: Dan Middlehurst
Sky wanted to win back customers who’d left them in the last 18 months. So we sent them a menu during lockdown 2.0, when Britain’s appetite for a takeaway was soaring. Each dish was a new show you could get stuck into and there was a rather tempting special as well. Your offer.
DMA Awards x 2, Finalist | Strategic Mail Performance Awards, Gold
Featured in Market Reach
Client: Sky Winback
Project: Word Search
Direct Mail
Design Director: Georgia Brown
Designer: Jake Evans
Copywriter: Joe Pietrasik
Client: Sky Winback
Project: Sky Glass - No More Wires
Direct Mail
Design Director: Georgia Brown
Copywriter: Dan Middlehurst
Feautured in Market Reach
